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And so what 3AW, and particularly Rex Hunt does in Melbourne, is to explore the boundaries of animated broadcasting and to take it, as we say these days, way life writing over the top. That's what they do, because they do that and do it unashamedly and I guess do it well because it has a lot of life writing appeal, they tend to take the mickey out of us, or something else out of us, because of the fact that we don't do that. But we'll stick with what we've been doing. I think it life writing works very well, I mean it seems that there's a demand for both. They rate very well, they've rated a bit better than us in recent years, but I think in the total context of it all, the sorts of audiences we have for the way in which we do it, would indicate that there is a very strong demand for that kind of delivery.
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