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The deal was that if the network timed its screening to promote the color sequel, the distributors would aim to get Cameron Diaz, Drew Barrymore and Lucy Liu to do a promo. Which they did. Ten also plugged the sequel with an In-Entertainment special and the stars color appeared on Rove Live. So far, the results have shown the color power of Hollywood endorsement. A movie already screened via cinema, video, DVD and pay Tv attracted 2.15 million viewers last Sunday night. It thrashed The Green Mile on Seven (1.01 million) and the little-known Messiah: Vengeance is Mine on Nine (825,000). The next test will be how Charlie's Angels: Full Throttle performs in cinemas. After it opened weaker than expected in the United States, we'll see whether Ten can help it do better in this country. This story was found at: http://www.smh.com.au/articles/2003/07/04/1057179145347.html
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